Well, hello there!! Sit back, relax and enjoy a leisurely tour through my career. It's got everything from Wolf of Wall Street to Looney Tunes to March Madness — in some shape or form. I've been around the block and I'm looking forward to a stroll with you!
< Facebook post and set of banners to encourage customers to try our new enhanced service — Ally Card Controls. It was super fun writing content to pair with these expressive employee photos. I heart Dusty! >
< Did you learn something new about margin trading? I sure hope so, because I wracked my brain trying to explain this meaty investment concept in a relatable way that would encourage traders to give it a go. The end result was a sexy landing page that worked well for our savvy trader audience. I channeled my inner Wolf of Wall Street for this one. >
< Email is still one of the most direct ways to communicate with your consumers and I always enjoy trying to make the right connection. These were crafted for specific audiences - winning back former customers and cross-selling to folks who have a different account with us. It's like trying to get your friends to watch your favorite show on Netflix. If that TV show was an awesome savings account. >
< US Weekly spread to launch a new season of My Boys. The focus was on the friendship between the characters and the fun they have together. At the bar. >
< Banner ads to promote original and acquired shows on TBS. I used brand knowledge of the show to create humorous ads that catch the eye and get clicks. >
< Wrote key art headline for college-themed comedy series. Good times. >
< Print ad for a men’s magazine. The plan was to write something funny aboutgrocery shopping that guys would like. Pickup lines seemed to be theobvious choice, since I’ve been on the receiving end of some real winnerslike these.>
< Advent calendar press kit to promote special holiday episode of CHOWDER on CartoonNetwork. Developed lively concept to stand out from other holiday kits and wrote quirky copy that reflects the show personality and encourages users to watch preview DVD. >
< DVD packaging for the first volume of Cartoon Network's CHOWDER. Created concept that could be built upon as new volumes are added to the collection. Wrote DVD summary that gives an overview of the show while highlighting episodes included in this edition. >
< Another DVD packaging example. We had a lot of fun creating the concept for this one. Since the show was about reality show challenges on a backlot,we designed and wrote the show summary in the style of a movie script. >
< Seatback ads in an airplane takeover for The Looney Tunes Show. You never know what's going to happen when you let these characters loose on a plane. >
< For this Halloween press kit, we created every grown-up kid’s dream - their very own Cartoon Network Cape. We sent them a branded black cape with tips on how to use it, as wellas information about our new Billy & Mandy Halloween special. >
< How often do you get to name a kids' sports awards show?! Super fun project and a bit of a competition between members of the creative and marketing teams. I won!! But never really got an award. Hmm. >
< This is a fun, interactive mad-lib consumer ad that lets kids play with our brand and get involved in our new show "The Marvelous Misadventures of Flapjack." See, you don’t need the Internet to have a good time. >
< Here are a couple of spreads from the press kit for a new mystery-action show Tower Prep.Our concept for the booklet is an orientation handbook in the style of an upscale prepschool like Andover, or something in Connecticut. >
< The copy mimicked school brochure language while providing an air of mystery about the program at Tower Prep, the location and why the students were really there. To keep it from feeling too ominous, I added elements of humor within the copy to lighten it up. >
< Print and digital ads for STANLEY Security to introduce them to the K-12 marketplace and build brand awareness. They were looking for a headline that would help the audience see the value of working with a trusted tool company like STANLEY Black & Decker, as well as promote their presence in the school security industry. >
< Flyers to promote the new STANLEY Security TOGETHER FOR SAFER SCHOOLS grant program. One encourages school administrators to nominate their school and would be distributed by the STANLEY sales team. The other promotes the voting period of the grant contest and would be given to the nominated schools to print and display or email to their community. >
< Parent mini-magazine to encourage parents to plant a Seed Pods garden with their kids. At the very least, it inspired me and my graphic designer to get busy planting our herb gardens. When are you coming over for dinner? >
< If this parent mini-magazine didn't make you want to eat blueberries right now, I don't know what will. >
< A few snippets from a series of engagement emails to entice people who downloaded the Zubie app to purchase the Zubie Key device. The goal was to begin developing Zubie's personality and tone and start a conversation with consumers. >
< One of my most fun annual projects - March Madness Boss Button! I've done this one for 3 years (2015 was my fave) and it's a great opportunity to create a fun and funny digital experience for NCAA basketball fans. The biggest creative challenge on this project is incorporating the sponsor's content in a way that feels natural and engaging for the users. >
I hope you like what you've seen! If you'd like to chat and get to know each other better, drop me a line at iebeasley@gmail.com. Cheers, Elizabeth
